For this year’s “Fashion’s Night Out” celebration, Daffy’s moved its dressing room front and center to the street-level windows of its Herald Square store on Sep 10. Every few minutes, four models took off their Daffy’s clothing in plain view of passers-by and put on a new outfit. Onlookers were invited to text their choices of outfits for the two female and two male models to try on throughout the evening. And models would text back to requests and comments. A large screen TV was placed in the window for all to read the ongoing dialogues.
The crowd created big traffic problems at 34th Street and Broadway. NYPD officers asked Daffy’s to discontinue the show twice at the night, due to concerns about vehicular and pedestrian traffic. During the whole event from more than 1,500 text messages were received. The show lasted for 3.5 hours, starting from 6pm and was called to an end by NYPD at 9:30pm.
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Odd that this Press Release came out after the "Undressing Room" event had already happened. I wonder what Daffy's was trying to do with the timing. Maybe just to look back and point out how groundbreaking they had been? It seems to me that this release would have driven a lot of attention to the event, had it come out before (maybe there was one that came out then), but I don't see much coming out of this release after the event. It's sort of just an immediate "remember when."
ReplyDeleteDoes anyone know how many images came out of this event?