Sanrio, a global gift and accessory company renowned for its popular Hello Kitty character, is hosting its 50th anniversary this year. The anniversary will be entitled Small Gift, based on the corporation’s belief that individuals of all ages can enjoy small gifts with a big smile. The anniversary celebration will combine several public relations events including a mobile pop-up shop that will travel to cities throughout the United States. This mobile shop will sell a new product line created specifically for the event. In addition, interactive activities, art exhibitions, and special events programming will be used to lure consumers – children and adults alike – as well as the media, to the celebration.
Please see the Press Release Here: http://www.prnewswire.com/news-releases/sanrio-celebrates-their-50th-anniversary-with-nationwide-events-102456789.html
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