Samsung Electronics Europe has launched ‘Everyone Is Art’ campaign with 17 European breast cancer charities to raise awareness of affected women and men. It invites people all over Europe to visit www.morethantalk.eu/everyoneisart and upload photos of themselves or loved ones, together with information about how or why their lives have been touched by breast cancer. 1,096 of these images will be selected to create a giant collaborative artwork. The finished composition will be revealed on 14th October 2010, Samsung’s European Breast Cancer Awareness Day; at The Royal Exchange in Central London. 20 photos of the 1,096 selected images will be shown on the world famous Samsung big screen at Piccadilly Circus in October 2010. Samsung has supported European breast cancer charities for four years. ‘Everyone Is Art’ is part of the Samsung More Than Talk European Breast Health Awareness campaign, which is supported through Facebook, YouTube, Flickr and Twitter.
For more information, refer to the press release
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